NFTs are digital certificates that allow a person to claim ownership and establish the authenticity of a digital asset. This allows the owners of these assets to sell or transfer them with ease as the authenticity is verifiable by anyone. The buyer can have full knowledge and personally verify ownership before buying. It is a total win-win for the buyer and seller.
What underlies this is the same blockchain technology that makes cryptocurrency possible. Essentially blockchain is an encrypted block of code that records all transactions and is replicated across networks of machines. This ensures that there is no tampering or manipulation or and the undoing of claims of ownership.